[001] · What We Do / Sparrwo / 2026
Every deliverable. Every step. No strategy decks, no vague "optimisation." Here is exactly what we do and how we do it.
[002] · The Sprint at a Glance
[003] · Every Deliverable
Before anything starts, you run the free scan at sparrwo.com/aio-checker. Enter your domain. See your citation score across all four engines.
You get a score from 0 to 100, a per-engine breakdown, and your top citation gaps. This is the baseline everything else is measured against.
We run your top 3 competitors through the same scan. You see exactly where they are being cited and you are not.
This produces a gap map — a list of specific queries where your competitors appear and you do not. Every content piece we produce closes a specific gap on this list.
AI engines build their understanding of your brand from third-party signals. We audit every signal currently working for or against you.
Crunchbase, LinkedIn, G2, Capterra, Wikipedia, industry directories — we check what exists, what is missing, and what is inaccurate. AI engines rely on these to decide whether to cite you.
We build a full list of the natural language queries your buyers type into AI tools when researching vendors in your category.
These are not the keywords your SEO agency targets. They are conversational queries — the questions a CFO or head of operations asks Perplexity before they talk to anyone. This list drives every content decision.
Content is the primary lever for AI citation. We produce articles, guides, and comparison pages specifically structured to be cited by AI engines.
Volume is matched to your strategy and gap size. Each piece targets a specific query cluster from the research phase. Written and optimised by our AI content agent PostFlwo, reviewed by a human strategist before publication.
We create and complete every third-party profile AI engines use to validate your brand as a real, credible entity worth citing.
Crunchbase, G2, LinkedIn Company, industry directories, press listings. Consistent NAP data across every source. This is the infrastructure layer that makes all other work compound.
LinkedIn content from founders and team members builds entity signals and drives inbound conversations. We systemise it so it happens consistently without consuming your time.
Powered by Bekbone. We turn your insights into a steady stream of LinkedIn content that builds authority in your category. Posts are indexed by AI engines and improve brand citation over time.
Third-party mentions on credible publications are the strongest citation signal for AI engines. We build a targeted outreach list and pursue placements in your category.
We identify relevant publications, journalists, and roundups where your competitors are mentioned. We pitch your brand for inclusion. Each placement is a new entity signal that AI engines register.
At day 90, we run your scan again. You see your new citation score, which queries you now appear on, and the delta against your competitors.
Every deliverable from the sprint is yours to keep. The content lives on your domain. The entity profiles belong to you. The framework continues to compound after the sprint ends.
[004] · After the Sprint
Monthly content production that continues building topical authority and closing citation gaps. Powered by PostFlwo. Volume matched to your category and growth stage.
Ongoing founder and team LinkedIn distribution that builds entity signals and generates inbound conversations month over month. Powered by Bekbone.
Cold email and outbound sequencing to high-intent buyers who are already searching your category on AI engines. Booked calls within two weeks of launch.
[005] · Who This Is For
[006] · Buying Triggers
[007] · Common Questions
How quickly will we see results?
Entity profiles update within days. Content starts getting indexed within two to four weeks. Citation improvement in AI engines typically shows between weeks six and twelve depending on your current baseline and category competition.
How much of our team's time does this need?
Two to three hours per month. One onboarding call, a monthly check-in, and occasional approvals. We handle everything else.
What makes Sparrwo different from an SEO agency?
SEO agencies optimise for Google rankings. We optimise for AI citations. The signals are different, the content structure is different, and the distribution channels are different. We built our own scanning tool to measure what actually matters — whether AI engines cite you when your buyers search.
What does it cost?
Pricing depends on your company size, market, and the gap we find in your scan. We tell you a number before you commit to anything. Talk to an expert to get a figure specific to your situation.
What happens to everything after the sprint ends?
Everything belongs to you. The content lives on your domain. The entity profiles are in your name. The framework keeps compounding. We offer continuation retainers but there is no lock-in.
Run your free scan first. See your citation score before committing to anything.